Instagram has introduced a new feature that allows creators to share locked Reels, starting with The Weeknd, to create a sense of exclusivity and excitement around content. The Weeknd released a sneak peek from his upcoming film, “Hurry Up Tomorrow,” with a code for fans to unlock the exclusive clip. This feature aims to boost engagement and foster a deeper connection with the audience, offering a more intimate sharing experience for both high-profile artists and everyday users. Instagram’s locked Reels feature is part of a broader strategy to enhance user engagement and provide creators with new ways to interact with their followers, potentially revolutionizing how content is shared and consumed on social media.